The Present and Future of Employer Branding

The Present and Future of Employer Branding If youre new to the role of employer branding or been on your journey for a while, this is one interview you just dont want to miss. Weve been speaking with a Talent Attraction veteran in the United States. She is going to share some of her insights, trends, patterns, and thoughts about the future of Employer Branding. Allison Dunsmore is a Sr. Analyst Talent Attraction Employer Brand at American Airlines, a major US airline headquartered in Fort Worth, Texas. It is the worlds largest airline when measured by fleet size, scheduled passengers carried, and revenue passenger mile. Have a listen to the episode below, keep reading for a summary, and be sure to subscribe to the Employer Branding Podcast. Listen on  Apple Podcasts,  Spotify,  Stitcher  or  Soundcloud. In this episode you’ll learn: Learning about your audience is key to your employer brand Why videos are on-trend in the talent attraction space Why less is more and why you should use your own people That brand ambassadors are really important Social media goes a long way in employer brand. You can connect with Allison here.