The Present and Future of Employer Branding

The Present and Future of Employer Branding If youre new to the role of employer branding or been on your journey for a while, this is one interview you just dont want to miss. Weve been speaking with a Talent Attraction veteran in the United States. She is going to share some of her insights, trends, patterns, and thoughts about the future of Employer Branding. Allison Dunsmore is a Sr. Analyst Talent Attraction Employer Brand at American Airlines, a major US airline headquartered in Fort Worth, Texas. It is the worlds largest airline when measured by fleet size, scheduled passengers carried, and revenue passenger mile. Have a listen to the episode below, keep reading for a summary, and be sure to subscribe to the Employer Branding Podcast. Listen on  Apple Podcasts,  Spotify,  Stitcher  or  Soundcloud. In this episode you’ll learn: Learning about your audience is key to your employer brand Why videos are on-trend in the talent attraction space Why less is more and why you should use your own people That brand ambassadors are really important Social media goes a long way in employer brand. You can connect with Allison here.

New Business or Side Hustle 3 Ways To Stay Motivated The First Year -

New Business or Side Hustle 3 Ways To Stay Motivated The First Year - The first year of operations is a critical time for any new business, with pressure to find and keep new customers, manage cash flow and potentially hire help, it’s easy to see how new business owners may become overwhelmed In fact, SCORE, the nation’s largest network of volunteer, expert business mentors, recently surveyed 1,000 entrepreneurs with a new business or side hustle across the country for our fall 2019 Megaphone of Main Street: Startups report and found that most entrepreneurs are personally handling all business tasks themselves during their first year of operations. Talk about pressure! SCORE asked that same group of entrepreneurs what factors kept them motivated during their first year of operations. Here is what they said:  The Support of Friends and Family Friends and family were reported to be the strongest source of support (66%) in the first year of business operations. Not only can a close network of friends and family act as a means of mental support, but they can also provide free marketing. Don’t underestimate the power of your personal network of supporters â€" word-of-mouth marketing can be extremely effective. While not everyone may want to contribute in a major way, many will be willing to support however they can. Ask your friends and family to engage with your content by sharing social media posts and interacting with your brand online. Also, consider the groups that where your friends and family already have membership. Perhaps your aunt is willing to wear your brand and spread the word at her fitness class, or maybe your friend is willing to pass out discount coupons for your business at her university. The possibilities are endless. Having a Business Plan It’s not surprising to hear that having a business plan was the second largest source of support (43%) for new entrepreneurs during their first year of operations. It should be noted that all 1,000 respondents of the Megaphone of Main Street: Startups report have worked with SCORE, so they fully understand the benefits and importance of having a solid business plan. A business plan allows business owners to fully understand their concept and mission, scope out any potential problems, and be prepared for nearly anything that may happen. Having a Mentor Having a business mentor was tied with having a business plan (43%) for the second largest source of support for new entrepreneurs, probably because having a great business mentor and a great business plan go hand in hand. Business mentors are a great go-to source for answering those tricky questions that often arise in the first year of operations (and beyond), and they can also provide consistent guidance as you navigate your path to long-term business success. You don’t have to do it alone! For assistance creating a business plan and navigating your small business path, visit www.score.org/find-mentor and sign up for a free, experienced small business mentor.  This guest post was authored by Betsy Dougert Betsy Dougert currently serves as Vice President of External Relations for SCORE, where she is responsible for national public relations, government relations and sponsors. Her ten years of experience in marketing and communications have focused on building brand awareness and engaging stakeholders through storytelling at educational institutions and non-profits. She earned her master’s degree in strategic communications with a certificate in public relations from Villanova University, and a bachelor’s degree from the College of William and Mary.

How to Pose Perfectly for a Picture

How to Pose Perfectly for a Picture Whether posing for a quick selfie with friends to post to Instagram or getting a professional headshot taken to set as your profile picture on LinkedIn, everyone wants to look good in pictures. Here are a few tricks to how to take a perfectly posed picture. Whether posing for a quick selfie with friends to post to Instagram or getting a professional headshot taken to set as your profile picture on LinkedIn, everyone wants to look good in pictures. Here are a few tricks to how to take a perfectly posed picture. Today, we take more pictures in two minutes than we did in the whole 19th century. Of course, at the time in history exposure times for photos lasted several hours. Now, the number of pictures on Facebook is 10,000 times greater than the amount of photographs in the U.S. Library of Congress. It is estimated that over 350 billion pictures are taken a year. Whether posing for a quick selfie with friends to post to Instagram or getting a professional headshot taken to set as your profile picture on LinkedIn, everyone wants to look good in pictures. Here are a few tricks to how to take a perfectly posed picture. To the right A study at Wake Forest University found that the left side of people’s faces is more pleasing. On the left side of our faces, we show more intensity and emotion compared to our right side. Coincident that the dimple on the left side of my face is waaaay bigger than the one on my right? Avoid the double chin To avoid the illusion of having a double chin, press your tongue to the roof of your mouth and push your chin slightly forward. This helps the way shadows form around your face and elongates your neck. What are you wearing Granted, we never know when we will get our picture taken, but if you know ahead of time, avoid bright colors like yellow. Bright colors pull attention away from the focus of the picture (you!). Body position Stand up straight, angle your body away from the camera, place your hand on your hip, and stand with one foot behind the other with your weight on the back foot. This lessens looking flat in a picture. Camera placement Ladies, have the photographer angle the camera so that the camera is angled is at or a little bit above eye level. Men tend to look better with the camera angled up. Near and far Whatever body part is closest to the camera, will appear larger than the rest of you. Pull your shoulders back if you want your arms to look more slender. When in doubt… Relax and have fun! Ms. Career girl wants to see your stellar snapshots. Share below, tweet us at @mscareergirl, or tag us on Instagram.

4 Ways to Hire Specialized Talent

4 Ways to Hire Specialized Talent There’s always been a debate over whether it’s best to hire people who have lots of general skills or one very specific skill. And while there are cases to be made on both sides of the argument, there’s definitely a time and place for specialized talent. Do you know how to find it? How to recruit specialized candidates Ongoing specialization has been a  decisive  factor for the current state of our society, Rufus Franck explains. The effect of specialization is such a broad concept that it touches upon almost everything in our daily life. And our natural urge for specialization is also one of the main reasons why professional services exist. Society and businesses cannot know everything and therefore need specialists with practical experience to help and guide us. Hiring specialized candidates isn’t as easy as onboarding general candidates. There are some specific things you should look for and oversee in each step of the process. Here are some tips to keep you moving in the right direction: 1. Craft clear job postings If you want to find specialized candidates, you need very specific job postings. Instead of crafting openings that touch on the general aspects of the job, drill down and use industry-specific language and niche details that will only resonate with people who are qualified for the job. Be upfront about the requirements and specifications. This will result in fewer applications, but you’ll waste less time filtering out unqualified candidates. 2. Use audience targeting Since many of these candidates are currently employed and not actively searching for jobs, traditional channels that are geared toward active job seekers won’t reach the candidates you are looking for, recruiter Martin Wingate says. Instead, you have to deliver your message on the sites and around the content that they are looking at. You may need to do some research to find out where your candidates spend the most time â€" both online and offline. This will allow you to be more targeted in your approach. 3. Nail the evaluation process Even after narrowing the job posting and pursuing a highly targeted audience, you’ll have to invest in a strict vetting process that allows you to separate the wheat from the chaff. In addition to reviewing credentials and resumes, it’s necessary to actually have a face-to-face interview so that you can better understand the candidate and what they bring to the table. 4. Put your money where your mouth is  Candidates with general skills are a dime a dozen. All you have to do is put up a job opening for a general position and you’ll get dozens, if not hundreds of applications. But specialized candidates are much harder to come by. It may take weeks just to get a handful of applications. Because there are fewer candidates with specialized skill sets â€" and that most of them are currently employed and have to be tempted away â€" you have to be willing to pay a premium. Instead of lamenting over the fact that you have to spend more, focus on the long-term return that you’ll get from these employees. Don’t give in When recruiting for specialized talent, you have to be prepared for challenges. You may have to spend more, take more time, or put forth more effort to get your name in front of the right people. However, the important thing is that you don’t give in. When these challenges emerge, you have to stick with the plan and persevere until you find the right candidate. Once you hire the right person for the job, it will all be worth it. About the author:  Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on  Twitter  and  LinkedIn.

Houston Resume Writing Services

Houston Resume Writing ServicesLooking for the best professional resume writing services in Houston, Texas? If you are looking for one of the top professionals in Houston to write your resume then there are some things that you should be aware of before you hire. You do not want to find yourself in a bind when it comes to hiring a great resume writer.What is the best professional resume writing services? How will you know what company is right for you? This article is designed to help you find the best professional resume writing services for you and your needs.The first thing that you need to do is research and find a few companies that offer professional resume services in Houston. Do some searches on the internet to see which ones have the best track record and provide great service. Do not just jump right into the first company that you find, as this will only lead to disappointment.One of the first things that you need to look for is how long the company has been in business. Re member, this is your new career and this is a chance to begin building your career. A few years of experience may not be enough to get you through the hiring process. So, be sure to keep this in mind.Do not forget to research the company itself and find out if the people behind the company have even written professional resumes. If so, how many have they written? This is very important because not everyone that you hire is going to have a great resume. The more resumes they have written the better chances they have of actually having great resumes.What will you be using the resume for? There are two types of resumes: academic and non-academic. This is important to know as most schools will hire an academic resume, but if you are applying for a job at a non-academic school then you will need a non-academic resume.How long does the best professional resume writing services in Houston take to complete? The best companies are quick and easy to work with. They typically have projects tha t can be completed within one or two days. In order to meet their deadlines, you will need to be on time, so the turnaround time is important.What is the best professional resume writing services in Houston? The best companies offer quality work at a price that is reasonable for what you get. Your new career should be exciting and fulfilling, so make sure you find the best Houston professional resume writing services to complete your job.

Blogging How it Could Help or Hinder Your Job Search - CareerEnlightenment.com

Personal Blogs are Not Professional EnoughIf you have a personal blog, dont try to recreate it into a job-related blog. However, if you do have that personal blog, and there are things mentioned either by you or on a comment that ANY employer may professionally or personally find offensive or troubling, remove it right away. Your online reputation is at stake.Its sometimes better to create an entirely new blog with a more professional appearance, format and focus. The optimum number of topics for a blog is around 5, plus or minus 3.Be sure not to post anything beyond your experience level unless you can prove in person that you have that extensive of knowledge. For example, if you post something about the gadget NASA is researching, make sure you have realistic understanding of the gadget and the development process already. Everything you say on your blog will eventually need to be backed up in an interview.Blog as RésuméOnce you have a great looking, professional blog, be sure to include its URL in your contact area on your résumé. Give employers the opportunity to learn more about you before they contact you for an interview.And finally, keep your blog current. Once you find a job, celebrate it; your readers whether commenting or not, may celebrate, too, but dont drop the effort. Keep writing. You never know when:1) you might need it again, or2) what better job you might land because of it.This article was contributed by Holly Miller, who writes for Coupon Croc. Technology can help you land the perfect job, get the latest gadgets, cellphone, or just upgrade your computer and save when you shop online with an  Argos discount code.

Network Authenticity

Network Authenticity So you want to build your networkit is probably already there, you just dont realize it.   It just needs a bit of your attention. Reach out and nurture your contacts.   Show interest in them and learn what they are up to before you begin blabbing about yourself. Who should you consider part of your network?   There is the list of people you send Christmas cards to, your doctors, your hairdresser/barber, your mechanic, etc. Now, consider the 10 types of people mentioned in Tai Goodwins post from CAREEREALSIM:   Top 10 People You Must Have In Your Network Here are just some of the types of people to include and all have different purposes at different times of your life: The Connector The Realist The Coach In the olden, industrial age, it seemed that our professional and personal lives were very separate.   However, perhaps today, those rules dont apply as much. Why is it that we maintain a work persona and a play persona?   Why is it that we dont view our personal network as being helpful in our job search or careers?   Arent they one in the same?   Isnt it about people who know us, believe in us, and trust us? I get confused and concerned.   We are who we are, right?   What is it that is so private, that we wouldnt share with those who know us? What are we afraid of? In order to be likeable, we have to have something authentic for people to hang a hat on?   When we hold back, or come across guarded, have we put up a wall? Yes, there is such a thing as TMI, (Too Much Information). Believe me, Ive heard it and you have too.   But revealing a bit more about yourself personally doesnt mean disclosing private medial information, sharing what you had for breakfast or publishing your social security number or personal details.   It is about showing your passion or interest.   It is about daring to risk talking about something that might be of interest to others. This week, today, who will you reach out to?   Who will you re-connect with from your personal network and build a stronger relationship with?